Chicken and Chihuahua Discuss Cowboy Hooey

Chicken:  Cowboy Hooey is a Western wear clothing line that celebrates rodeo as an action sport − and sells apparel that’s appropriate for roping and riding.  In fact, these guys are so serious about rodeo that they even sponsor their own team of about ten rodeo athletes, like Fred Whitfield.  People love Cowboy Hooey hats because real rodeo athletes wear them.  And rodeo fans like that this brand is actually involved in rodeo culture, instead of just trying to make money off the “cowboy image.”
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